ysl lipstick number 70 | YSL lipstick color chart

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YSL lipstick number 70, often referred to as simply "70," holds a legendary status within the beauty world. This isn't just another shade; it's a statement, a symbol of effortless chic, and a staple for makeup enthusiasts worldwide. Its enduring popularity stems from a perfect blend of factors: a universally flattering color, a luxurious texture, and the inherent prestige associated with the Yves Saint Laurent brand. This article will explore everything you need to know about YSL lipstick number 70, from its precise shade within the broader YSL lipstick color chart to where you can find this coveted product and why it consistently ranks among YSL's best-selling colors.

Deciphering the Shade: Navigating the YSL Lipstick Color Chart

Understanding YSL lipstick number 70 requires a look at its placement within the expansive YSL lipstick color chart. While the specific numerical designation remains consistent, the shade's descriptive name can vary slightly depending on the lipstick line and even across different retailers' websites. However, the core characteristic remains the same: a vibrant, rich fuchsia.

This isn't a stark, neon fuchsia. Instead, YSL 70 leans towards a deeper, more sophisticated fuchsia, often described as a "berry fuchsia" or a "rosewood fuchsia." This subtle nuance is key to its versatility. The added depth prevents it from appearing too bright or overwhelming, making it suitable for a wide range of skin tones and occasions. It's a fuchsia that's both bold and wearable, a perfect balance that contributes to its enduring appeal. The YSL Rouge Pur Couture line, where number 70 is prominently featured, generally offers a wider range of fuchsias than other collections, showcasing variations in undertones and finishes. Finding the exact shade description on the YSL website or in-store is crucial for ensuring you're getting the "70" you desire, as minor variations can exist between different lines like the Rouge Pur Couture Satin Lipstick and the Rouge Pur Couture The Slim.

YSL Rouge Pur Couture 70: The Heart of the Matter

Most often, YSL lipstick number 70 is associated with the iconic YSL Rouge Pur Couture line. This collection is known for its luxurious formula, comfortable wear, and intensely pigmented colors. The Rouge Pur Couture 70 specifically embodies these qualities. The formula is creamy and hydrating, gliding onto the lips smoothly without tugging or pulling. The pigmentation is exceptional, delivering a bold, opaque color payoff with just one swipe. This makes it a time-saver for those who appreciate a quick, impactful application.

The staying power of YSL Rouge Pur Couture 70 is also noteworthy. While not a long-lasting matte lipstick, it offers decent wear time, lasting several hours before requiring a touch-up. The color doesn't fade unevenly, maintaining its vibrancy throughout the day. This makes it a practical choice for both everyday wear and special occasions. The subtle shine inherent in the formula adds a touch of luminosity, enhancing the lips' natural fullness and creating a polished, sophisticated look.

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